Takeaways: The new P theory and “Likes” concept

Be remarkable for the right people

The Purple Cow concept makes me to understand that it’s not necessary to be best for everyone or everywhere. What I need to do is to create remarkable products that fit for the right people and make them easy to be found for those people. With different tastes and individual attitudes for any particular things, it’s almost impossible to fit the products to everyone in the marketplace. Therefore, it’s better to put the efforts to create remarkable products than to invest in the mass media advertisement or any other traditional marketing campaign. These products will allow customers to talk to people, who have the same interests, about how the product is remarkable and why they think it is worth to have it. This will be the most effective way to do marketing in the future.

Leave the fear behind

To be successful in the Purple cow concept, it is essential to be brave to think outside the box and leave the fear of failures behind. Otherwise, the fear will limit the thoughts into common ideas that everyone can come up with and those ideas will not able to stand out from other peoples’ ideas. Praise and criticism are just tools to push you forward before reaching the remarkable ideas. Don’t limit yourself with other peoples’ opinions! As everyone knows that risks might lead to the failures, however, if we can work to minimize those risks from the process, some risks might be great opportunities to succeed in the future. Therefore, it’s worth to take some risks and think out of the box.

The power of “Likes”

According to the National study, “Likes” button obviously show that the power of peoples’ support can increase the popularity of products and services. “Likes” also can help local business to increase their awareness, lead people to do more research about the brands through other sources, and influence people to make purchasing decision. It is interesting that, in this economic situation, discounts and offers are not a major factor in how consumers choose a merchant. This finding emphasize that people have high willingness to pay for any remarkable products and services based on feedbacks from people in their network.