My individual client is Clark Marten Photography, a premier photo studio, located in Columbus, Montana (www.clarkmarten.com). The CMP studio is dedicated to bold and artistic prints. They focus on the relationship with their clients before, during, and after the shoots. They passionately push themselves to do better and to be more creative in their art form.
I propose different social networking sites for CMP according to their three target markets: high school seniors, family and child, and scenic shots.
High School Seniors
The best social networking site for this market would be Facebook and engaging heavily with those facebook fans. Facebook can be utilized with interactive games, setting up events, and keeping the conversation active. They have 1,352 likes and that can easily grow with continuing to utilize reviews and starting to ask questions in that section of the application. They target junior high school students and want to keep them engaged until they graduate. Using a variety of posts as well as submitting some interesting facts would be advantageous as well. Their plan to push this crowd to the blog is right on track.
Family and Child
The best social networking site for this market would be Facebook (for mothers) and LinkedIn (for fathers). Facebook is ideal to reach and start conversations with mothers. Again, they would be pushed to the blog so that more content and pictures are available. Facebook can be a great place for mothers of young children to ask questions about the studio time and a great place for mothers of junior high and high school students to ask about studio time, pricing, and mostly start a personal relationship with the CMP team. LinkedIn would reach those working dads (and perhaps a few moms) who have an established network and presence on the site. Like Facebook, LinkedIn has ability for conversations and interaction. This would be a good place to show off the events such as conferences and seminars that the master photographer, Clark Marten, is speaking at. Primarily, LinkedIn would be a platform to share any technical, high-tech facts that fathers and men appreciate (as learned in class four). The focus here would to be make sure that Facebook and LinkedIn facilitate an ability to be on-the-go and create great value for mothers and high-tech resources for fathers.
Scenic
The best social networking site for this market would be LinkedIn and ASMALLWORLD. Again, LinkedIn would be used as stated above, primarily reaching male, well-connected, high earners in the professional world. Exclusive scenic prints are limited in availability and, thus, reaching and becoming part of ASMALLWORLD would be incredibly valuable. The platform is extremely exclusive, private, and requires an absolute following of the rules of engagement (if not, the user is exiled to ABIGWORLD where they no longer have access). Exclusivity is the bottom-line for this product and its market.
I propose different social networking sites for CMP according to their three target markets: high school seniors, family and child, and scenic shots.
High School Seniors
The best social networking site for this market would be Facebook and engaging heavily with those facebook fans. Facebook can be utilized with interactive games, setting up events, and keeping the conversation active. They have 1,352 likes and that can easily grow with continuing to utilize reviews and starting to ask questions in that section of the application. They target junior high school students and want to keep them engaged until they graduate. Using a variety of posts as well as submitting some interesting facts would be advantageous as well. Their plan to push this crowd to the blog is right on track.
Family and Child
The best social networking site for this market would be Facebook (for mothers) and LinkedIn (for fathers). Facebook is ideal to reach and start conversations with mothers. Again, they would be pushed to the blog so that more content and pictures are available. Facebook can be a great place for mothers of young children to ask questions about the studio time and a great place for mothers of junior high and high school students to ask about studio time, pricing, and mostly start a personal relationship with the CMP team. LinkedIn would reach those working dads (and perhaps a few moms) who have an established network and presence on the site. Like Facebook, LinkedIn has ability for conversations and interaction. This would be a good place to show off the events such as conferences and seminars that the master photographer, Clark Marten, is speaking at. Primarily, LinkedIn would be a platform to share any technical, high-tech facts that fathers and men appreciate (as learned in class four). The focus here would to be make sure that Facebook and LinkedIn facilitate an ability to be on-the-go and create great value for mothers and high-tech resources for fathers.
Scenic
The best social networking site for this market would be LinkedIn and ASMALLWORLD. Again, LinkedIn would be used as stated above, primarily reaching male, well-connected, high earners in the professional world. Exclusive scenic prints are limited in availability and, thus, reaching and becoming part of ASMALLWORLD would be incredibly valuable. The platform is extremely exclusive, private, and requires an absolute following of the rules of engagement (if not, the user is exiled to ABIGWORLD where they no longer have access). Exclusivity is the bottom-line for this product and its market.
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