I work for a small non-profit scholarship foundation, the ECHO Community Foundation who provides scholarships to college-bound students in financial need. In terms of a mobile strategy, there are a few things that I think we could do better.
1. Text to Give. ECHO should consider setting up a text to give system that would allow contributors to more easily give via the web/phone while at events and fundraisers. These donations are billed through the customer’s monthly wireless bill. Because our donations mainly come from events and fundraisers at this point, the text to give functionally would need to be integrated into our events or accompanied by a broader campaign as to where the donations would outweigh the costs of maintaining and funding the system itself.
2. Online donations and fundraising challenges…possibly through facebook. The current website allows for online donations but what if we connected this to our social network. By leveraging an application similar to the The Fundraising Challenge, we could have our communities (i.e. community of annual dunk hoop participants) leverage their social networks for donations. With the right campaign this approach could help us expand past our current set of donors and into their networks.
3. Mobile website and QR Codes. ECHO currently has a website but a mobile online destination will better enable us to use QR codes. The mobile website should mirror the existing one with a place for online donations, connections to the scholarship recipient’s blogs and twitter messages. One of our biggest fundraisers each year is the Dunk Hoops Tournament. About 75 players attend each year forming teams and lowering the hoop as to where they can successfully dunk the ball. QR codes could be tactic within our event demand generation strategy connecting our printed collateral to our online presence.
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