Most of Apna Bazar's core customer base is Indian or Pakistani in origin. Public medical infrastructure in these countries is either extremely basic or non-existant in rural areas.
By partnering with an organization that has an international presence and supports providing affordable or free medical care for children and adults, Apna Bazar can send a strong signal to its customre base that it is true to its roots and has a deep passion for helping people in need. Direct Relief International (www.directrelief.org) is a non-profit agency that provides such medical services for women, children and retirees all over the world, including India and Pakistan. Thehy are a 4-star rated charity according to CharityNavigator.org. Direct Relief partners with and empowers local NGOs (non-government organizations) such as The George Founation (www.tgfworld.org) whose mission is to promote healthy and clean environment amongst other things.
Direct Relief offers options for spot donations, medical supplies and equipment donations and collecting donations through a personalized donation web-page. Apna Bazar could use one of the ideas below in order to get involved with this charity.
- Work with Direct Relief to create and sponsor a specific project that helps children with essential immunization. Target donations for this project to time with the hindu and muslim festival season in October/November. Setup a donation page and incentivize patrons to donate by offering specials and discounts that they can use while shopping for the festival season at their store.
- Setup a charity drive using its Facebook and LinkedIn presence and donate 5 cents in every dollar earned during the month of January (tied to new year resolution) for a project that helps women who are victims of domestic violence.
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