Facebook
Facebook is promarily used by people to connect with friends and family. Lots of companies leverage Facebook for word-of-mouth marketing opportunities since its a well-known site and it facilities quick flow of information and exceptional tracking capabilities.
Majority of Apna Bazaar's target customer base (Stay-at-Home Moms and Homemakers) are Facebook users. It just makes sense that Apna Bazaar leverage this site to get the message out and create interesting conversations for its customers.
LinkedIn
LinkedIn is a site that is used by most users to connect with their workmates and colleagues. This is another site where Apna Bazaar will find its target customers (young single IT professionals in Redmond/Bellevue/Sammamish area who may have graduated from college recently). LinkedIn also provides similar capabilities to Facebook in terms of tracking and having conversations. One word of caution for Apna Bazaar is that they should refrain from extensive chatter or involved conversations since the demographic using this site may not prefer that level of engagement.
Orkut
Orkut is Google's social networking site. This site is very popular amongst youngsters (18-25 year olds) from Brazil and India. This site is mentioned here since lots of people with Indian origin use this site to connect with friends and family back in India.
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