T. Cellars could benefit immensely from officially partnering with a non-profit. One such non-profit that the owners of T. Cellars have been involved with for some years is Camp Prime Time. Camp Prime Time was created to "enrich the lives of families with children who are seriously ill or disabled by providing an outdoor wilderness experience where families can enjoy themselves in a supportive atmosphere without financial burden." (Camp Prime Time Website). T. Cellars employees have volunteered their time before, and are very supportive of the camp's mission. Because the camp provides services at no cost, sponsorship by T. Cellars could help many seriously ill/disabled children attend camp. The camp also receives money from fundraising raffles, and T. Cellars could donate a basket of sparkling wine and other goodies to help raise money.
An alliance with Camp Prime Time would be beneficial for T. Cellars because T. Cellars would have an opportunity to give money/time to a great cause, and spread the word about their products and facility in the process. T. Cellars can post information about camp fundraising events or volunteer opportunities, and gain connections/talkers through participation at camp related events or even through volunteer work at the camp itself. One of T. Cellars' biggest talker groups is moms, and since moms are very receptive to cause marketing, this may only bolster their topics to share with other moms.
In addition, working with Camp Prime Time would help differentiate T. Cellars from its competitors. Many of the smaller wineries in the area do not participate in cause marketing, or only give money to well known causes, like Breast Cancer. By partnering with a local organization, T. Cellars can establish itself as a business that contributes to the community in a positive way. Further, organizations like Camp Prime Time do miss out on funding because they aren't as well known, and T. Cellars could help raise awareness about this great local program.
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