Selling it to corporations.

The most difficult part about marketing my individual client is that it's services and work relates to a large scale productions in developing a utility scale renewable energy facilities. Therefore, the primary marketing target are the corporations and other energy related utilities who will be able to accept the development work that my client wishes to pursue. In a way, it is most likely that my client will aim to market toward at a more macro-level. Nevertheless, through reading the Purple Cow book summary, I feel that the attentions from the general public at a micro-level is also very important. The reason is that more people know about the company, better it will be to have the synergy effect of recognition. In a way, it is most important for people to have at least the basic presumption and idea about a company first prior to actually considering the product or services of the company. This way, the marketers do not have to start from the level of spreading "who we are" marketing, instead can start from "here is why you should choose us" and spreading the value propositions.

"Create safe ordinary products and combine them with great marketing"

Product can equal company image - Purple Cow article explains that it is important to revolutionize and innovate the way we market our companies. The most pertinent question to address is how to revolutionize the way to spread word through word of mouth tactic. Since, my client is not in business selling any particular product, it is hard to define the company image that would b necessary in implementing marketable outcomes. The question is, "how do we want to be known?" Since my client is a green energy company, the first instinct is to spread the word about promoting the green energy cause. However, the strategy in letting people link the cause to the company image is the most difficult part.

Great marketing is image recognition - In order to create a great marketing strategy it is important to know what the audience are looking for, thus being able to create the right effective company image. It is always important to note that the image cannot be too far apart from the truth of the company. For my client, since it is a renewable energy company it would be most effective to target the "sneezers" who also advocates the renewable cause. Thereafter, the company can spread the image of "saving the planet" or "pursuing to save energy resources" through its company activities, which the target audience will be interested in. I believe that from the micro-level spread, the macro-level audience will also begin to take interest in the company that is well recognized.