Sunday, July 17, 2011

The Best Social Networking Sites for Chebagogo Foundation

Chebagogo foundation is a non-profit organization whose goal is to give education and healthcare to the children living with AIDS in Kenya. As part of promoting the organization's mission as well as gaining more supports from people, Chebagogo foundation should utilize social media sites that will provide an easy and cost-friendly way to reach out as many people as possible.

Facebook is probably the easiest and fastest way to start a social media campaign. With over than 500 million users, which means 1 every 13 people on earth, Facebook is probably the easiest and cheapest way to market and promote the organization. Setting up an account on Facebook is fast and free, and with a good user interface, learning and using Facebook is a no-brainer for many people. Moreover, in addition to the publicity and public relations, Facebook allows the organization to set up "causes" as a way to get donations from people. Sharing stories, posting photos and videos, as well as providing people with updates about the organization are some of the ways the organization can use Facebook for.

Twitter is another good social media tool that the organization can use. As a microblogging tool, Twitter allows the organization to help drive traffic to the organization's website, to share stories and updates about the organization's activities and missions, to connect and communicate with the followers, etc. With the "Re-tweet" functionality, it is easy for the organization to spread out news, info, stories, etc to as many people as possible.

The last example of social networking site that the organization can use is YouTube. This video sharing website can be used by the organization to share stories and information that are best presented in pictures and videos format. YouTube is a powerful tool to reach out worldwide audience and to encourage the supporters to share their stories that go along the way the organization's vision and mission. Videos that go viral can be a huge benefit and advantage for the organization.

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