My individual client, RoundHouse Ski and Sports Center in Bozeman, MT, is the premier winter and outdoor sports retailer in the Gallatin Valley. The local area includes some of the best skiing and snowboarding in the world courtesy of Big Sky, Bridger Bowl, and Moonlight Basin as well as the private ski resort The Yellowstone Club. Hiking, mountain biking, and rafting are summer activities to which Roundhouse caters, and are key activities of the area. Bozeman is the location of Montana State University, home of an engineering school and a well-known and successful TV and Film school. Roundhouse has a main store in Bozeman and one location in the base area of Bridger Bowl.

Roundhouse could utilize mobile technology to allow visitors to the Bozeman area (people there to ski or snowboard) to check location of the demo gear, which can be either at the mountain shop or in town. This would allow people to plan their departure for a day of skiing to either go directly to the mountain or visit the shop in-town to get the specific ski they want. Additionally, users could post the weather conditions from areas on Lone Peak that could be checked by people not yet on mountain or on another run, so that the powder hounds can gather on the best runs. This application could be used for the summer sports as well, reporting on the trail conditions for hiking or biking by people already on the trails.

Another useful mobile technology would be to have an app for persons getting ski or snowboard demos to obtain feedback about the equipment. A broad selection of user feedback from on-mountain conditions could help Roundhouse plan re-orders as well as identify when a customer is having a bad experience on the gear so that Roundhouse can gain insight into the customer's experience.

Roundhouse has the opportunity to get a lot more engagement of the customer base in the Bozeman area, and leverage the word of mouth opportunities from having the large student population. Creating or sponsoring some local events that tie to the store can bolster word of mouth through texting, phone, and direct word of mouth on campus.