Monday, July 18, 2011

Best Social Networking Sites for Epicenter Gym

The best social networking sites for Epicenter Gym are Facebook and YouTube. Epicenter Gym should promote their Facebook page at the gym to get more members to like their Facebook page. By getting members to like their page, they can communicate more directly with them through the social network. Easy things such as posting a workout or diet tip every day or a new exercise would be a great way to engage with members on a regular basis. They could also post new membership offers or try to leverage the social network to get members to refer their friends to join the gym.

Epicenter should also utilize YouTube to put workout videos online. These could be posted on Facebook as part of the daily posts as well. The gym should have their personal trainers create videos of certain exercises that most people might not do. I’m thinking something like the kettlebell or the Free Motion machine that might seem too complicated for the average user. This would help promote their personal trainers and maybe lead to more session purchases. They could also post videos of some of the various classes offered, things such as yoga, cycling, kickboxing, etc., to generate interest in them.

These are the two best sites because they create a history of this information. Gym members could go to the Epicenter YouTube Channel to find a new workout to try or get a sneak peek at one of the classes. If a member likes one of the “tip of the day” posts on Facebook, they could easily find that tip again later. Both of these sites provide the gym an opportunity to further educate their members while also promoting some of the services offered at the club.

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