Southwest Youth and Family Services already partners with some corporations such as Muckleshoot Casino and Starbucks for corporate support. Starbucks also sponsors the Community Voice Project for SWYFS, an innovative program that sponsors 10 to 12 students to develop blogs and learn online publishing skills.
Starbucks would be an excellent company to deepen their relationship with cause marketing efforts. Starbucks could sell limited-edition coffee tumblers and mugs in their West Seattle and White Center locations that would benefit SWYFS, with the proceeds going to the non-profit. Starbucks would benefit by reinforcing that it is committed to create thriving neighborhoods and help combat the perception of a large, corporate company that doesn’t engage the community. The artwork for the tumblers and mugs could be designed by members of the community that SWYFS serves, to give them an opportunity to participate and contribute to the SWYFS programs. Displays could also be put up near this SWYFS merchandise with QR codes linking to their website, so Starbucks customers could also find out more about the project.
No comments:
Post a Comment