I learned quite a bit in this class; however some of the most important things are:
1. Ethics can make or break you social media marketing plan. Ethics should be the #1 thing discussed when developing a Social Media Marketing plan - including policies and training. Hopefully, if all companies use ethics, social media won't become spam.
2. Social media can be a great asset to small companies with small marketing budgets. Social media marketing is essentially free which makes it perfect for small businesses. Large business almost overlook it since it doesn't cost anything and they always want balance sheets and direct ROI figures.
3. Social media is easy...but it's complicated. Using social media for marketing can be ridiculously easy, and complicated at the same time. The companies that get it do great things with it. The companies that don't stop believing in it. It requires you to know your customers which is something a lot of companies overlook.
4. Social media isn't just for Farmville - its serious business. A lot of companies overlook social media as stuff teens use or people play games on. They don't take it seriously. They should.
Thanks Joe! Great class!
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