A creative cause of marketing concept for Home Depot is to partnership with ACEEE, American Council for an Energy-Efficient Economy, a non-profit organization. The campaign will be 2% of every purchase on Home Depot electrical appliances section will go to support research programs that advance and deploy energy efficiency technologies, policies, programs, and behavior as a means of promoting economic prosperity, energy security and environmental protection. Every household member, who has environmental concerns, will realize how important of the researchs from ACEEE organization for their future generation, so this partnership idea will impact on their purchasing decisions.
Both Home Depot and ACEEE can benefit from this program. Home Depot will not only increase its sales, but also be able to take advantage from the research programs for their future products. In addition, Home Depot can increase their brand awareness to their customers in term of Eco-friendly retail stores and products. On the other hand, ACEEE can have another channel to raise the funds to support its projects and build a relationship with one of the largest US distribution channels in home products.
To spread the words, tweeting the campaign on Facebook and Twitter, as well as adding banners on website will increase awareness on social media. Posting blog about ACEEE current projects will let people know about what the organization is doing and what should be concern in term of energy efficiency. It would be great to keep people, who are in the campaign, up to date about what ACEEE are doing and what they are going to accomplish.
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