Monday, August 1, 2011

Cause Marketing Creative Idea - Woodinville Whiskey

A fantastic creative cause marketing idea for Woodinville Whiskey is to produce a special whiskey that's is colored pink with a very trendy bottle that's - PINK! This would support the cause of the Woman's Cancer Society.  Woodinville Whiskey could launch the pink bottle of fun with a charity fundraiser social via Facebook, email, etc all the digital tools and say with every bottle purchased, 10% of the sale price will be donated to the Woman's Cancer Society.  Could even take it a step further and make it more specific to Breast Cancer awareness and have very classy yet sexy bra theme to the bottle and charity event chanting it as this classy sexy event for woman AND MEN!  Woman would come because they obviously could relate and have a lot of either experience with breast cancer or lots of compassion for the topic and the men would come because of the fact it's about woman and boobs (sorry to make it a sex appeal thing and i  hope i don't offend anyone - remember it would be classy not trashy ;-)). It could really be a hit event people would attend for the charity aspect as well as the curiosity aspect.

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