Tuesday, August 2, 2011

JELD-WEN and Habitat for Humanity:

I believe that JELD-WEN and Habitat for Humanity could enjoy a mutually beneficial relationship by teaming up to fight homelessness. Habitat for Humanity seeks to eliminate poverty housing and homelessness across the world. JELD-WEN would make an ideal partner due to the wide offering of building products they manufacture. Habitat for Humanity also strives to incorporate energy efficient products into their homes. JELD-WEN happens to offer some of the most eco-friendly and energy efficient products in the industry. JELD-WEN is also unique in the fact that they have production operations in many countries across the world. This wide reach would allow them to fight homelessness in many parts of the world and offer quick response to disasters and emergencies.

JELD-WEN and Habitat for Humanity are both well recognized global organizations. This would allow them to offer a unique partnership with a tremendously large reach. A partnership might consist of JELD-WEN committing to offer a percentage of all proceeds to Habitat for Humanity over the course of a year. JELD-WEN could offer their donation in the form of door and window products for the various housing projects around the world.

With homelessness, poverty, and tragedy occurring all across the globe, a positive partnership such as this would create a remarkable story for both organizations to tell. Habitat for Humanity has a tremendous following on Twitter, Facebook, YouTube, and their company blog. JELD-WEN could tap into this wonderful network to get their donation program launched and get the word spreading quickly. As the public learned of the cause, consumers would be motivated to purchase products from JELD-WEN when it supports such an incredible cause.

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