Stella and Dot is no stranger to cause marketing, since they frequently tie pieces of jewelry to donations, but I think there is a great opportunity for an entire line. There will typically be a theme throughout a portion of a new line, whether it is color or style. S&D could tie their next "Caribbean" styled line to Partners in Health, a nonprofit health organization that focus on providing care and medicine to Haiti's people in need.
Since the style of jewelry would be tied to the Creole people, it would bring significance to many. Given the continued struggle to find enough donations to provide medical aid, tuberculosis and HIV medication, I believe Stella & Dot would be happy to join the marketing cause. A portion of all sales would be given to Partners in Health. S&D would benefit from further exposure. Since most that donate to Partners in Health are well off, S&D would likely receive potential customers that fall right in line demographically.
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