It is clear that social media is increasingly becoming an important part of the marketing mix. I knew some social networking websites such as Facebook or Twitter are related to social media before this class. However, I don’t know how to use them in marketing field and real business world. This class did not only show me the importance of social media, but also introduced a lot of social media strategies and useful tools such as mobile marketing, storytelling etc.
This class also showed me a very important new business rule: world of marketing is the most effective marketing strategy. People don’t believe what commercial and sales man said, but they willing to listen other users’ opinions and feedbacks. A good review is much more useful than a fancy commercial. Meanwhile, a good review alone is not good enough. We have to find right talkers and give them right tools to help us spreading the positive messages. At the same time, we should give people topics to talk about us frequently and we should join their conversations, to be part of them. It’s one of the best marketing classes I have ever had in SU. Thanks Joe!
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