I really enjoy this class. I learned how much typical marketing has changed within the past decade due to digital media, Facebook, YouTube, Twitter, etc. It’s been eye opening for me because I didn’t realize the many opportunities out there to market successful by utilize cheap readily available tools to expand that word of mouth marketing if maintained and played out right. I really enjoyed the Word of Mouth Marketing book by Andy Sernovitz – the process he lays out in the book make marketing sound so optimistic and fun with the 5 T’s. I think the key takeaways for me is “Be that purple cow” and catch the right peoples’ (Talkers’/Trust Agents’) attention and get them to like you/product/service so they tell other people about it and the domino effect plays out and everybody is loving your business. Overall, the class has been very enjoyable and enlightening. Wish I had more time to get more involved in it. Thanks!
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