People don’t talk about boring companies. You need to be remarkable. Remarkable doesn’t have to be expensive; it just needs to be different from everyone else. You can differentiate your product (be a purple cow) or your customer service. Whichever it is, do it well and give your customers a good reason to talk about you. Anyone can be remarkable (even salt), you just need to put some thought and effort into it.
Join the conversation. The conversation is going on even if you are not participating. You need to join it in order to say relevant.
Be genuine, authentic. Social media is not a place for marketing speak. Be genuine and authentic. Your customer can tell the difference. Also, respect others by following your own morals and ethics when it comes to social media. Generally this means disclosure, honesty and respect for others.
Great class….I definitely recommend it.
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