Three most important things

The three most important things which I learned from the book Word Of Mouth Marketing by Andy Sernovitz are as follows:

1. I liked how the author explained “The four rules of WOM” which are as follows:
• Be Interesting: As per it make your company and its products interesting soo that people can talk about it. No one talks about boring and uninteresting stuff. One should be creative and unique in his findings.
• Make people happy: Try to please your customers to max. Produce really great stuff and provide best customer service. Afterall these happy customers are the ones who’ll convey their experiences further to others and will do free WOM Marketing for your company and its products.
• Earn Trust and Respect: Try to win your customers trust and respect. Make them feel proud about yourself, be good to them. These happy people are the ones who’ll grow your business.
• Make it Easy: Lastly try to share simple and understandable topics as they can be easy to remember, recall and share.

Thus, I learned that simply by keeping above four points in mind and implementing upon them intelligently, a company can make easy money and become popular in a healthy way with least investment in marketing through social media.

2. The second topic that attracted me was “What about Prizes and Rewards”. I liked the author’s concept of not mixing love and money together as then you may make your loyal customers feel dirty and low. Hence, some things are just not for sale like emotions and feelings. Sometimes it can not only turn a friend-to-friend relationship but also can make family members less believable and less trust worthy among eachother. At the end one should always think before working for rewards or incentives among known ones as it can create differences.

3. Lastly, I liked the topic “WOM Marketing isn’t deception”. I liked the author’s view that Deception, infiltration, dishonesty are the attempts to manipulate customers and are not long lived in WOM marketing. WOM marketing is not stealth marketing it can’t be faked. WOM marketing is about listening to consumers and giving them a voice which cannot be done by untrue and false means. Therefore one should never post fake reviews or false stories about themselves as they can create negative impact and can soon be caught. Consumers/customers are never foolish.